Write listings faster.
Follow up better. Close more.
A local AI assistant that helps real estate agents create compelling content, stay on top of leads, and present market data - without subscription fees.
The reality
A busy agent might list 5-10 properties per month, each requiring a unique description, a social media post, and email copy for the database. Add follow-up sequences for 50 active leads, open home reports, and CMA presentations - and content creation alone can eat a full day every week.
Cloud AI tools help with the writing, but they charge per message and accumulate costs fast. They also process client data - purchase intentions, financial details, property preferences - on external servers.
How Skales helps real estate agents
Listings, follow-ups, and market analysis - on your machine, at a flat cost.
Property listing descriptions
Give Skales the property specs - bedrooms, location, key features - and it writes a compelling listing description in your house style. Adjust tone from formal to conversational. Done in 60 seconds.
Follow-up emails that convert
Draft personalised follow-up emails for every prospect in your pipeline. Mention what they viewed, address their specific concerns, and keep them engaged - without copying and pasting the same template.
Market research summaries
Paste comparable sales data and ask Skales to analyse the market, identify pricing trends, and draft a clear CMA narrative for your client presentation. Structured, readable, professional.
Viewing and open home coordination
Draft appointment confirmation emails, viewing reminders, and open home follow-up messages. Skales writes them, you send them from your own email account. Consistent, professional communication.
No per-message fees
Write 200 listing descriptions or 1,000 follow-up emails - the cost is the same. Bring your own API key and pay your provider directly. Skales never charges per message.
Offer letters and buyer briefs
Draft offer cover letters, buyer profile summaries for vendor review, or introductory notes for new listings. Professional documents in minutes, fully editable before you send.
Example: New listing day
You ask: "Write a property listing for a 3-bed terrace in East London, recently renovated, south-facing garden, near Overground. Target audience: young families and professionals."
Skales: A 150-word listing description with a punchy headline, key features, and a compelling call to enquire.
You ask: "Write 3 social media captions for this listing: one for Instagram (casual), one for LinkedIn (professional), one for a Facebook property group."
Skales: Three distinct captions optimised for each platform's tone and audience.
You ask: "Draft follow-up emails for the 6 people who attended last Saturday's open home. Each mentions a specific thing they asked about."
Skales: Six personalised email drafts, each acknowledging the individual's specific questions or interests.
“I used to spend Sunday evenings writing listings. Now I do it in 20 minutes on Friday.”
Free for personal use. Windows and macOS. No account required.
Also see: AI for Freelancers · AI for Business · Download